Germanwings was founded in 2002 and is now established as one of Europe’s leading low-cost airlines. Germanwings offers its advertising partners a range of opportunities to reach our attractive target audience in an original environment. The Germanwings passenger is characterised by an above-average level of education, professional success and a high income. The large proportion of business travellers and smart-shoppers makes Germanwings customers especially attractive.
Germanwings.com was not just the travel portal with the largest turnover in 2006, but it was also at the top of the list in the Nielsen Netrating category ”Unique Reach – Airlines” for low-cost airlines.
We have transported more than 8 million passengers in 2007 on our fleet of 27 modern airbus aircraft. Germanwings flies from 10 German airports to more than 60 destinations in Europe at great-value prices starting at €19 (including taxes and charges).
Our advertising opportunities on board and at the airports we use mean that our advertisers connect with 660,000 passengers every month with contact times of up to 40 minutes.
The Germanwings website is among Europe’s most successful travel portals with excellent reach. More than 4.5 million visits and 30 million page impressions are registered every month. 94% of tickets are booked via our website. This means that Germanwings reaches more customers than many established travel portals. Our flight-based travel portal is available in German, English, French, Spanish, Italian, Turkish, Dutch, Russian and Polish language versions. 1.6 million subscribers have registered for the Germanwings newsletter.
Right from the first year of our attractive frequent flyer programme, the Boomerang Club, almost 160,000 customers have decided to join. Using the Boomerang Club media you can speak to the attractive frequent-flyer target audience directly and you can make your product more attractive by awarding Miles for its use.
Do you have any further questions?
Please do not hesitate to get in touch with our contact partners in our dedicated department.
